Yesterday, Google has announced it officially that they will have their Operating System. Google has been competing Microsoft in many ways for quite long now. Google has started various projects over the years including Documents, Mobile, Search Engine and now the Operating System.

This shows that battle between Google and Microsoft is not new. Considering this, Ben Parr from mashable has performed some comparisons between Google and Microsoft, let’s have a look at a few highlights: Read the full story

Finally Google did it!!! According to Google’s official blog today, there new operating system “Google Chrome OS” will be released in the 2nd half of 2010. Of course as expected, this operating system will be Open source and available later this year.

Earlier this year Microsoft were bringing “Bing” live and were doing good so far. But now Google has really entered into the software giant’s house. This operating system would be as light as Google Chrome is. This OS is said to be for those who live their lives on web. Read the full story

Its just the second week and bing looks grown up so much, Bing users are increasing day by day and its becoming the next big thing. Compared to the week prior to launch. Bing now has 16.7% searcher penetration and a 12.1% share of search results pages among all US workday searches. Those numbers are also both up compared to its first week in the wild.

Microsoft has spent approximately $80 to $100 million on a campaign to advertise Bing. The current popularity of bing shows that Microsoft’s advertising campaign is at driving a measurable number of users to bing.

Compete confirm the same what comScore is saying- Bing’s number of searches is growing. But Compete also declared that number of searches per user for bing is quite low, which implies that Microsoft has been able to entice people to try Bing out, but so far, it isn’t getting a measurable number of new searchers to stick around.

It may also be the case that search results are too accurate and users do not find it necessary to Bing it further. If its really the case then its good for Microsoft.

The competition is going to be very tuff now, If Microsoft really want users to switch from Google or even Yahoo, they quality of bing search results will have to be at top from the beginning.

So far bing has done good. It will be interesting to see how Bing’s growth continues, and if it does, from where they are taking users.

What happens when you do a search that doesn’t have branding. Are you swayed by the branding of your favourite search engines? Take the Blind Search Engine Test.

Michael Kordahi, which I feel compelled to disclose is a Microsoft employee, has set up such an experiment, dubbed “BlindSearch” which you can try here.

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