Its just the second week and bing looks grown up so much, Bing users are increasing day by day and its becoming the next big thing. Compared to the week prior to launch. Bing now has 16.7% searcher penetration and a 12.1% share of search results pages among all US workday searches. Those numbers are also both up compared to its first week in the wild.

Microsoft has spent approximately $80 to $100 million on a campaign to advertise Bing. The current popularity of bing shows that Microsoft’s advertising campaign is at driving a measurable number of users to bing.

Compete confirm the same what comScore is saying- Bing’s number of searches is growing. But Compete also declared that number of searches per user for bing is quite low, which implies that Microsoft has been able to entice people to try Bing out, but so far, it isn’t getting a measurable number of new searchers to stick around.

It may also be the case that search results are too accurate and users do not find it necessary to Bing it further. If its really the case then its good for Microsoft.

The competition is going to be very tuff now, If Microsoft really want users to switch from Google or even Yahoo, they quality of bing search results will have to be at top from the beginning.

So far bing has done good. It will be interesting to see how Bing’s growth continues, and if it does, from where they are taking users.