What happens when you do a search that doesn’t have branding. Are you swayed by the branding of your favourite search engines? Take the Blind Search Engine Test.

Michael Kordahi, which I feel compelled to disclose is a Microsoft employee, has set up such an experiment, dubbed “BlindSearch” which you can try here.

On the site, you enter a single search query which results three sets of unbranded results. After viewing the results, you are given an option to vote on one set of results, which then reveals the provider and adds it to the tally.

On the site, you enter a single search query which results three sets of unbranded results. After viewing the results, you are given an option to vote on one set of results, which then reveals the provider and adds it to the tally. I searched for The Windows Club and voted for what I felt were the best results.

At the time of writing, Google was leading at 40%, followed by Bing at 38% & Yahoo at 22%.