Internet Marketing or Online Marketing

Internet marketing is the process of marketing products and services over the internet. It is often also referred to as online marketing or e-marketing. Throughout this article, these terms will be used synonymously.

Traditionally, advertising used print and broadcast channels to promote a product or service, such as magazine ads, TV and radio commercials and flyers. In a similar way, internet marketing uses the capabilities and reach of the internet to promote products and services to online customers.

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Mac OS X Snow Leopard

Snow Leopard … is it a real OS upgrade?

I recently upgraded my notebook from Mac OS X Leopard to Snow Leopard. After exploring it in depth, I started to reckon whether I should consider it as a real OS upgrade or not.

mac-osx-snow-leopard

There is no doubt in the fact that Snow Leopard has some really neat features like improvements in the assistive technologies, system preference pane and integration with Microsoft Exchange server. I also believe that Apple has made some under the hood changes to its OS X architecture to improve its overall performance. However, the question is … Does it really qualify for an OS-level upgrade?

To me, it is more like a service pack. Most of this functionality could have been provided via incremental updates over the past two years. It seems that the release of Snow Leopard is more of a marketing move to counter the upcoming release of Windows 7.

For those of you who haven’t upgraded to Snow Leopard yet, I would recommend to wait for a couple of months. I am suggesting this because it has some serious compatibility issues with Adobe suite and device drivers. Like every new release, Apple would require some time to come up with the stable version. Besides that, it is not like real OS-level upgrade, so you won’t be missing a lot.

Twitter Launches a Twitter 101 Guide for Business

Yesterday, Twitter released Twitter 101 for Business, a guide for getting started and establishing your business using Twitter. It covers all basics of Twitter, how to get started, terms, keywords, and includes case studies. Here is what Twitter says about their business guide:

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

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